Reference number
ISO 20252:2019
© ISO 2024
International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Edition 3
2019-02
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Indisponible en français
Publiée (Edition 3, 2019)

ISO 20252:2019

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Format
CHF 194
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Résumé

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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